I recently got my entire family hooked on Reef sandals as they are the most comfortable pair of sandals I’ve ever owned. Living in Los Angeles, CA where the weather is sunny and 75° all year round we spend a lot of time at the beach. I have been looking for a pair of shoes that I can wear on all of our beach outings (and not worry about them falling apart) for years. I am so glad someone finally mentioned trying out Reef’s sandals.
Having shoes that are not only cute, but comfortable and supportive, for your feet is a top priority for me. It is so important to have shoes that aren’t going to make your feet ache after a couple hours of wearing them. As a mom with a very active 4-year-old I need a pair of shoes that I can wear to chase her around in, slip off easily when needed, and last all day long. Reef sandals do that for me.
After doing a little more research on the company I have fallen even more in love with who they are and what they stand for. They started a global humanitarian outreach program, called Reef We Heart, that is designed to strengthen those who live in the communities where Reef and it’s ambassadors travel and surf.
From the Reef website:
“Reef was born in 1984 out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love for surf travel and adventure, and a passion to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and set up production in Sao Paulo Brazil to produce the iconic sandal that catapulted Reef into a leader in open-toe footwear.
Now 30 years later, the company is the global surf lifestyle leader that lives by the “Just Passing Through” mentality of adventure and travel. Reef draws on the spirit of the globe-trotter and adventure seeker to offer casual lifestyle footwear for men and women, as well as apparel for men that combine function and fashion for life on the road. Using technology and a host of eco-based materials, Reef continually delivers instant comfort, style, and versatility for the surf lifestyle and outdoor-minded consumer.
In 2016, the brand transformed its legacy Reef Redemption corporate responsibility program into We Heart, an altruistic mission that completely meshes with the travel ethos of Just Passing Through. The Reef We Heart program is humanitarian in nature, designed to help those in need where Reef and its global ambassadors travel and surf, from our own coastal communities to those in the developing world. The community support is a three-pronged initiative to promote education, support community development, and preserve the natural environment. Reef encourages and provides resources to both employees and Ambassadors to invest in those in need, as well as organize opportunities for all of the brand’s sponsored ambassadors to give back during their travel time with Reef.
Encouraging the journey of discovery, a passion for product innovation, and helping those in need is what drives us today and into the future.”
A company that’s dedicated to giving back to it’s community is one that I will continue to support for the rest of my life. It makes it even better when that company’s products live up to the high standard that they have set for themselves.
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